ShippedSales AI
// build study

Sales Call Coach

Gong-style call review with AI-flagged moments, transcripts, and rep scorecards — coaching at the speed of sales.

Client:B2B SaaS revenue team (NDA)
Duration8 weeks
ScopeFrontend MVP for a B2B SaaS revenue org

// Every call scored, sorted, and ready for review

// the numbers

Figures from the engagement, shared under NDA.

We publish them unchanged and can’t break them down any further here. The reference build you can open runs entirely on sample data.

11Annotations / call
16Calls reviewed
01In brief

If you read one part of this page, read these 3 lines.

  • Auto-flagged moments — discovery hits, objections, filler words, talkovers
  • Per-rep scorecards with 12-week trend lines and 5 coaching clips per week
  • Talk ratio, sentiment, and call score on every call
02Overview

What it does — and which part of it we built.

Records every sales call, transcribes it, and flags key moments — discovery questions that landed, objections raised, talk-ratio drift.

Reps get scorecards and 5 coaching clips per week so they actually improve.

03The screens

Every screen here is from the reference build, not the client’s system.

The captions say what you are looking at. Every name and record on them is sample data.

04Outcomes

What the engagement left the client with.

  • Coaching cadence shifted from quarterly to weekly per rep
  • Discovery question hit-rate measured per call instead of per quarter
  • Manager review time per rep cut by half
05How it is built

The stack was picked per constraint, not per house habit.

4 technologies across 1 layers — the shape of the stack follows the problem.

Frontend & Mobile
Next.jsTailwindFramer MotionTypeScript
Every feature in the build (5)
  • Auto-transcribed calls with speaker diarization
  • AI annotations: discovery hits, objections, filler words, talkovers
  • Rep scorecards with 12-week trends
  • Coaching clips queue per rep
  • Talk ratio, sentiment, and call score on every call
// see for yourself

Don’t take our word for it — it is running in the frame below.

This is the same page the provenance block links to: our reference build for Sales Call Coach, with its own look, copy and motion. Scroll inside it, or open it full-screen.

// more from the lab

A team that ships across the board.

36products in production
8industries served
68+technologies in play

Closest to Sales Call Coach

// next

Building something in this space?

A 30-minute call is enough for us to understand your situation and tell you whether we're the right team. Usable version in the first two weeks if we are.