Six industries, six studios, and no two that look alike.
Each studio is a collection of complete websites for one vertical — cafés, gyms, property, law, clinics, travel. The six screenshots below are the live hubs. Open any two and the range is the first thing you see.
- 6studios, one industry each
- 100sites for brands we invented
- 28unsolicited revamps of real businesses
These are marketing sites, not software. The product work — the applications, the reference builds, the paid engagements under NDA — lives on the portfolio.
Six live hubs. Open any two and judge the range yourself.
Nothing in these collections was commissioned. Every card says where its brands come from before you click.
Cafés & F&BInvented brandsThe Pass Studio
Websites for cafés, restaurants, bars and food brands, where the job of the page is to make someone hungry enough to book.
What it covers, and what it shows
- Covers
- Speciality roasters, neighbourhood cafés, wine bars, bakeries and full-service restaurants.
- Shows
- Twenty food brands that share a vertical and share nothing else — twenty type systems, twenty palettes, twenty menus written from scratch.
20 sitesOpen the hub
Gyms & FitnessInvented brandsThe Rep Studio
Websites for gyms, studios, boxes and wellness brands, built around the two things people actually look for: the schedule and the first session.
What it covers, and what it shows
- Covers
- Strength gyms, boxing and combat clubs, pilates and barre studios, run clubs, recovery and wellness spaces.
- Shows
- How far a single vertical stretches. A calisthenics gym and a pilates studio sell to different people, and the sites do not look like relatives.
20 sitesOpen the hub
Real EstateInvented brandsThe Close Studio
Websites for brokerages, developers and property brands, where the whole page is working towards one site visit.
What it covers, and what it shows
- Covers
- Independent brokerages, residential developers, luxury listings, plotted and commercial projects.
- Shows
- Image-heavy layouts that still load fast, and enquiry flows designed as part of the page rather than bolted to the bottom of it.
20 sitesOpen the hub
Legal & Law FirmsInvented brandsThe Docket Studio
Websites for law firms, advocates and legal-services brands, where credibility has to be readable in about four seconds.
What it covers, and what it shows
- Covers
- Litigation chambers, corporate and transactional firms, boutique practices, single-advocate offices.
- Shows
- Restraint. Twenty sites in a category where the design is not allowed to be loud, and where the differences have to come from typography and structure.
20 sitesOpen the hub
Clinics & HealthcareInvented brandsThe Rounds Studio
Websites for clinics, practices and healthcare brands, organised around the one thing a patient came for — how to be seen.
What it covers, and what it shows
- Covers
- Dental, dermatology, paediatrics, cardiology, physiotherapy, diagnostics and multi-speciality clinics.
- Shows
- Clarity under constraint: dense service information, accessibility that holds up, and a booking path that never goes more than one screen out of reach.
20 sitesOpen the hub
Travel & TourismConcept revamps of real businessesAtelier Travel Studio
Concept revamps for travel and tourism businesses — cliffside stays, dive schools, houseboats, desert safaris and trekking outfits.
Real businesses. Not one of them commissioned, briefed, approved or paid for this work. Read the full disclosure
What it covers, and what it shows
- Covers
- Homestays and boutique properties, adventure and dive operators, houseboat fleets, safari and trek companies.
- Shows
- Volume and nerve. Twenty-eight unsolicited redesigns for businesses we approached afterwards, rather than twenty-eight briefs we waited to be handed.
28 sitesOpen the hub
Nobody in these studios hired us
100 of these sites are for brands we invented. The other 28 carry the names, locations and identities of real travel businesses in India that did not commission, brief, approve or pay for the work.
Five studios use invented brands
Every business in The Pass Studio, The Rep Studio, The Close Studio, The Docket Studio and The Rounds Studio is made up. Forge & Iron, Marigold & Oat, Calder & Roe — none of them exist. We wrote the brand, the positioning, the services and the copy, then designed a site for it. 100 sites across those five studios, and not one of them was commissioned by anyone.
The travel studio is different, and it needs saying plainly
Atelier Travel Studio does not use invented brands. Its 28 sites carry the names, locations and identities of real travel businesses in India. Those businesses did not commission this work, did not brief it, did not approve it and did not pay for it.
What actually happened: we picked real businesses whose websites we thought were costing them bookings, rebuilt those websites as a concept revamp, and then took the finished work to them. Every Atelier site is an unsolicited redesign — our proposal for a business that never asked for one.
We think that is the right way round for a small team with no logo wall: do the work first, then knock. But it means an Atelier site proves exactly one thing — that we can design and ship at that standard across twenty-eight different travel brands. It is not evidence that any of those businesses engaged us, and we will not let it read that way.
The collection is linked above so you can walk through it. Read it as a portfolio of proposals: 28 redesigns nobody asked for and nobody paid for.
If work on this site was paid for, we say so and name the engagement type. If it was not, we say that too. The studios were not.
Three things the studios prove, and one thing they do not
Design range, throughput and cross-industry work, across 128 finished sites. What they are not is evidence that we have built software for any of these industries.
Design range
Twenty sites inside one vertical is a harder test than twenty across twenty verticals. A boxing club and a pilates studio sell to different people and the pages have to look like it — different type, different palette, different structure.
Open any two in the same studio and judge it. It is the only part of this worth taking on trust, and you do not have to.
Throughput
128 finished sites, built alongside the product work by the same small team, with only a handful of paid builds running at any point.
The number worth looking at is not how fast one page went up. It is that the pace held for a whole collection, then held again in the next vertical.
We work across industries
Six categories with genuinely different rules — appetite, urgency, trust, restraint, clarity, wanderlust.
Learning what a vertical rewards is most of the work, and the studios are where we did that learning in public.
What this is not evidence of
Software experience in these industries. A restaurant site does not make us a restaurant-systems team. For what we have actually built and shipped as software, go to the portfolio.
We will do this pass on the site you already have
Send us the site you have. We will go through it the same way we went through the businesses in these studios — what is costing you enquiries, what we would change first, and what a rebuild would actually involve. Scope first, no obligation to go further.